GoMyWayVA™
Award-Winning Smart Mobility Campaign
The Ask.
Launch a first-of-its-kind commuter mobile app to reward users with personalized incentives for shifting travel modes and routes to reduce emissions, congestion, and travel time in Northern Virginia.
The Solution.
Introduce GoMyWayVA™ through an integrated marketing strategy to incentivize commuters to make better travel choices. The ASC strategy included commuter research, strong branding, commuter-targeted messaging, bold imagery, organic and paid social media, out-of-home advertising, and coordinated stakeholder marketing.
The Outcome.
At launch, average engagement rate exceeded 16.15%, surpassing typical benchmarks
Paid media generated 20,000 impressions and a 4.1% click through rate
New app users exceeded 3,000 in early, organic-only launch weeks
The Win.
Arch Street Communications won a 2026 Gold AVA Award for Digital Marketing & Integrated Campaigns for GoMyWayVA™, supporting technology developer Metropia Inc., and the Virginia Department of Transportation.