Federal Highway Administration (FHWA)

Public Roads

 

The Ask.

 

Oversee the full publication cycle for FHWA’s quarterly magazine, Public Roads, from story idea inception to publication.

The Solution.

 

ASC managed the full publication cycle for Public Roads, translating highly technical information for a wide audience while maintaining accuracy.

Tactics included: 

  • Introducing a proprietary Publication Management Process to address every component required for successful publication and compliance with Federal standards

  • Close collaboration with contributing authors

  • Photography and design guidance

The Outcome.

 

ASC’s work on Public Roads received commendations from readers and senior FHWA leadership alike, proving our ability to serve as a bridge between technical experts and the wider public.